Software / Photoshop, Figma
Snow Oral Care
Role / Lead Email Designer
Creative Director / Annie Clearwater
Team / Snow Internal Design Team
Snow’s mission is to make quality oral care products accessible to everyone. The core of Snow’s ideals focuses on developing revolutionary products that look and work better than anything else in the marketplace. The email channel serves as a critical segment of their retention marketing. The objective was to showcase and educate on Snow’s future of teeth whitening.
03/05
03/05
The email campaigns produced over $150,000 in product sales revenue in four months. The highest gross email was $22,459.
data driven design
Product launch campaigns were segmented into three stages: tease, introduction, and promotion. These emails are in the promotion and introduction stages, respectively.
