Software / Photoshop, Illustrator, Indesign
Arizona Diamondbacks
Role / Design Intern
Creative Director / Zachary Alvarez
As a graphic design intern for the Arizona Diamondbacks, I worked alongside the Creative Clubhouse team on collateral support for the organization. As a team, we worked to expand on the branding guidelines to modernize the look and feel of a multigenerational institution. The majority of assets I delivered live across top social channels and out-of-house placements in and surrounding the ballpark.
The focus for the 2019 season was to create graphics that modernized the look and feel of a multigenerational organization while resonating with the diverse fan base.
As a social engagement project, wallpapers of players were released each Wednesday. Fans are able to screenshot the graphic and use it on their own device.
Each homestand, the Diamondbacks release a magazine that dives into the season, players, and team culture. This issue highlighted a brand partnership
giveaway bobblehead.