Software / After Effects, Photoshop, Figma
Role / Designer
Creative Director / Emily Cobb
Production / The Factory Digital
2023
The Good Patch successfully entered the beauty sector with the launch of skincare patches, emphasizing the intersection of beauty and wellness. The launch capitalized on clinical and consumer-driven results to leverage value. Launch assets were targeted across email campaigns, paid advertising channels, and organic social media platforms.
02/05
Look Good, Feel Good
The intention for paid social ads was to leverage the simplicity of use, results supported by clinical data and the inclusion of clean, research-backed ingredients. The goal was to leave the consumer with an aspirational quality, while still ensuring an approachable and attainable feel.
Paid Social
The goal of utilizing the email channel was to activate engaged customers who are more likely to adopt new products. This further enhanced by highlighting the reasons to buy, supported by real-world usage results and clinical data.
Email campaigns
